1RIC is the studio of Augmented Reality artist Asad J. Malik. The studio's work is rooted in what Malik calls “cultural augmentation” a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions.

Selected Projects: Holograms from Syria ● Harry Potter AR ● Aurelia ● Noema

Selected Press: Quartz - VICE - The Telegraph - UploadVR - VRScout - Mangobaaz

asadmalik@bennington.edu | +1 929 325 4544

*NEW WEBSITE UNDER CONSTRUCTION*