1RIC_Team



1RIC's work is made possible by a diverse & dedicated team of international college students who are engaged with cutting edge practices in their respective fields.

1RIC is the studio of Augmented Reality artist Asad J. Malik. The studio's work is rooted in what Malik calls “cultural augmentation” — a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions.

1RIC is the first exclusively narrative-based AR studios, focused on bringing underrepresented voices and stories to the public. The studio seeks to disrupt, disperse, displace and discomfort; thus it lives in the realm of dissonance, culturally and cognitively. Dealing with the political, the social and the unfamiliar, 1RIC operates with the goal of challenging preconception and promoting acceptance.

 A liberal arts student returning to school, a touring punk band, and a desi auntie with curry powder in her carry-on bag are randomly selected to be interrogated at an international airport. The common thread: their perceived Muslim identity. Inspired by project creator Asad J. Malik’s own inevitable connection with the brutal Syrian president for their nearly identical names, ASAD & ASSAD is an Augmented Reality interactive documentary that uses volumetric video to capture the wide spectrum of perceived Muslim identities.

Put on the Hololens and take a walk, stopping to meet holograms of numerous human beings of distinct identities as they are questioned by an unseen interlocutor. Watch and listen as these interrogations become startlingly intimate encounters between you and them.

 A liberal arts student returning to school, a touring punk band, and a desi auntie with curry powder in her carry-on bag are randomly selected to be interrogated at an international airport. The common thread: their perceived Muslim identity. Inspired by project creator Asad J. Malik’s own inevitable connection with the brutal Syrian president for their nearly identical names, ASAD & ASSAD is an Augmented Reality interactive documentary that uses volumetric video to capture the wide spectrum of perceived Muslim identities.

Put on the Hololens and take a walk, stopping to meet holograms of numerous human beings of distinct identities as they are questioned by an unseen interlocutor. Watch and listen as these interrogations become startlingly intimate encounters between you and them.

As we grow with a new medium of storytelling, we'll be sending out a monthly email to our closest supporters.

As we grow with a new medium of storytelling, we'll be sending out a monthly email to our closest supporters.


Asad J. Malik
asadmalik@bennington.edu
+1 (929) 325 4544


Asad J. Malik
asadmalik@bennington.edu
+1 (929) 325 4544


Asad J. Malik
asadmalik@bennington.edu
+1 (929) 325 4544

©2017 1RIC — All Rights Reserved.

©2017 1RIC — All Rights Reserved.

1RIC

1RIC