Studio - 1RIC

1RIC is an exclusively narrative-based studio of Augmented Reality artist Asad J. Malik. The studio's work is rooted in what Malik calls “cultural augmentation” — a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions. 1RIC’s groundbreaking AR project “Terminal 3” premiered at the Tribeca Film Festival last year and was critically acclaimed in publications such as New York Times, The Guardian and Fast Company. It has since been exhibited at prestigious art centres such as the Barbican in London. 1RIC’s work seeks to disperse, displace and discomfort; thus living in the realm of dissonance, culturally and cognitively.

1RIC is the first exclusively narrative-based AR studio, focused on bringing underrepresented voices and stories to the public. The studio seeks to disrupt, disperse, displace and discomfort; thus it lives in the realm of dissonance, culturally and cognitively. Dealing with the political, the social and the unfamiliar, 1RIC operates with the goal of challenging preconception and promoting acceptance.

1RIC is an exclusively narrative-based studio of Augmented Reality artist Asad J. Malik. The studio's work is rooted in what Malik calls “cultural augmentation” — a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions. 1RIC’s groundbreaking AR project “Terminal 3” premiered at the Tribeca Film Festival last year and was critically acclaimed in publications such as New York Times, The Guardian and Fast Company. It has since been exhibited at prestigious art centres such as the Barbican in London. 1RIC’s work seeks to disperse, displace and discomfort; thus living in the realm of dissonance, culturally and cognitively.

1RIC is the first exclusively narrative-based AR studios, focused on bringing underrepresented voices and stories to the public. The studio seeks to disrupt, disperse, displace and discomfort; thus it lives in the realm of dissonance, culturally and cognitively. Dealing with the political, the social and the unfamiliar, 1RIC operates with the goal of challenging preconception and promoting acceptance.

1RIC is an exclusively narrative-based studio of Augmented Reality artist Asad J. Malik. The studio's work is rooted in what Malik calls “cultural augmentation” — a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions. 1RIC’s groundbreaking AR project “Terminal 3” premiered at the Tribeca Film Festival last year and was critically acclaimed in publications such as New York Times, The Guardian and Fast Company. It has since been exhibited at prestigious art centres such as the Barbican in London. 1RIC’s work seeks to disperse, displace and discomfort; thus living in the realm of dissonance, culturally and cognitively.

1RIC is the first exclusively narrative-based AR studios, focused on bringing underrepresented voices and stories to the public. The studio seeks to disrupt, disperse, displace and discomfort; thus it lives in the realm of dissonance, culturally and cognitively. Dealing with the political, the social and the unfamiliar, 1RIC operates with the goal of challenging preconception and promoting acceptance.