A JESTER’S TALE is a groundbreaking augmented reality experience that offers the viscerality of a psychologically taxing children's fable merging with the physicality of our world as you come home cold and tired, just in time for a bedtime story. In this interactive narrative the characters are just hollow meshes but maybe so are you.
“Best Augmented Reality at Sundance.”
“A Jester’s Tale is something between a fairy tale and a CAPTCHA test, and it’s by far the weirdest of three Magic Leap-based installations.”
“It’s also simply surreal.”
“But the third, the disquieting rat experiment A Jester's Tale, was made outside Magic Leap's auspices. It was subversive, glitchy and designed for me to fail. Guess which one left the most lasting impression.”
“A Jester's Tale is a glimpse of what Magic Leap can be like when an outsider pushes its limits. And Malik really pushed.”
JOAN E. SOLSMAN
“A Jester’s Tale, the latest product from the fertile mind of Asad J. Malik, is a disturbing journey into fable and imagination.”
“While it’s a bit of a departure from his earlier politically-focused work, it continues Malik’s style of hyper-personal storytelling, with you as a central figure that comes face to face with the other major players to help the story along.”
Website Archived - 01/01/2021
We have transitioned from being 1RIC, a studio,
to Jadu, a product company.
Engage in the creative chaos of a new narrative medium. Find out about upcoming events & projects.